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Why people use different digital platforms? 1. Facebook | Digital marketing for Digital dinosaurs


When we want to plan for digital media and strategise our approach, the first step is to have a basic understanding of what drives the usage of certain types of platforms in the first place. Why are people there? What do they do there? What type of mission are they there to accomplish?

Once we have a clear idea, we want to select the ones that are useful for us. In other words, we want to marry the communication objectives with the need that is behind the consumption of a certain medium.

In the next few posts, we look at social media platforms, how they are used, and what problems they solve. For the purpose of this manual, I will structure the analysis as follows:

  • A description of the platform

  • What do people do there?

  • What problems do they want to solve?

  • How?

  • How is this relevant to us as advertisers?


The place where people go for updates from others they care about, whether family, friends, interesting topics and pages, or to a limited extent, branded content. It reaches billions of people globally.

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