Why do people use different digital platforms? 7. Twitter | Digital marketing for Digital dinosaurs

Welcome back Digital Dinosaurs, we continue our analysis of different digital platforms in order to understand better why and how people use them. Understanding this, helps us understand why they are relevant to us as advertisers. Today we talk about Twitter.

The rabbit hole of news and updates

Timely high engagement, people want to participate.

Use it for trends and timely discussion. Video and image ads that can fit with the trends of the day.