Why do people use different digital platforms? 6. TikTok | Digital marketing for Digital dinosaurs

Welcome back, we continue our analysis of different digital platforms in order to understand better why and how people use them. Understanding this, helps us understand why they are relevant to us as advertisers. Today we talk about TikTok

Initially a place to watch silly videos, it is now quickly becoming a new search engine concept.

Short video format for creators as well as entertainment.

Usage is heavily skewed towards a specific younger demographic.