Why do people use different digital platforms? 3. YouTube | Digital marketing for Digital dinosaurs

We continue our analysis of why and how people use different digital platforms in order to understand why and how they are relevant for advertisers.

Today we look at YouTube

The video platform where everyone can upload content as well as search and watch videos.

Because of the amount of searches ran everyday on YT, in fact, it is the second search engine for users after Google, the most important feature for advertisers is YT's targeting capability based on keywords.

Search is a signal of intent and interest, therefore capturing these signals with advertising is a massive opportunity for many advertisers.