Why do people use different digital platforms? 10. Maps | Digital marketing for Digital dinosaurs

Welcome back Digital Dinosaurs, we continue our analysis of different digital platforms in order to understand better why and how people use them. Understanding this, helps us understand why they are relevant to us as advertisers.

The navigator that helps people decide where to go and drive you there.

Google Maps provides info on reviews, popularity, directions, and advertising on the map through Google Business Profile.

interesting because it is the only platform that gives digital insights to real-world stores.