Strategic Planning



Hi everyone,

the last couple of sessions we have discussed about Insight and how insight leads to key message


We discussed about the importance of digging down in consumers' behaviours, in society and in product, to uncover relevant insights that will be used in our communication.


In the slides you can also find a brief for the assignment


The slides are attached here


Insight
.pptx
Download PPTX • 6.38MB

from insight to message
.pptx
Download PPTX • 27.43MB

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