Strategic Planning

Hi everyone,

the last couple of sessions we have discussed about Insight and how insight leads to key message

We discussed about the importance of digging down in consumers' behaviours, in society and in product, to uncover relevant insights that will be used in our communication.

In the slides you can also find a brief for the assignment

The slides are attached here

Insight

.pptx

Download PPTX • 6.38MB

from insight to message

.pptx

Download PPTX • 27.43MB