Chula lesson 5

Hi everyone,

today we discussed about Path to purchase, Digital Journey and Marketing Funnel.

Slides to download here

Thanks

Max

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ad position
advertising
advocacy
app install
app promotion
average view duration
awareness
Behaviour Changes
benefit
brand activation
brand awareness
brand mentions
Brand Task
Branded effects
Branded hashtag
bumper ads
cambridge analytica
cards
clicks
clusters
coke
comments
communication
communication objectives
consideration
consumer journey
content
conversion
conversion rate
cost per conversion
CPA
CPC
CPM
CTR
custom audiences
digital activation
digital journey
digital marketing funnel
digital video
digital video marketing
discord
discriminator
display ads
distribution strategy
download app
dynamic ads
email marketing
engagement
facebook
facebook ads
facebook targeting
floating ads
follower ads
followers
formats
forums
frequency
funnel
google ads
Google ads
hashtag
hashtag performance
impression
impressions
In feed ads
influencers
influencers marketing email marketing and digital advertising liken pop up's and banners
interactions
Job To Be Done
keywords
KPI's
lead
Lead generation
likes
link clicks