The messy middle (Google)

Trying to figure out this new concept in the path to purchase

Make sure you download the study from Google, a lot to go through but definitively a good read.

Se you in class soon

Max

https://www.thinkwithgoogle.com/consumer-insights/navigating-purchase-behavior-and-decision-making/?utm_medium=email&utm_source=d-content-alert-visual&utm_team=twg-us&utm_campaign=TwG-US-CAV-2020-07-20-Thought-Starter-Discover-fast-rising-retail-categories&utm_content=txt-relatedcontent1&mkt_tok=eyJpIjoiWWpneFpUVTJaRFUwWVRSaiIsInQiOiJcL212c1ZqNVBJXC9IdHo1b1pLWnJCekVSSGJtdUNlRUZudGRjXC9USHVSUU5rTWNaQ0hMbVI5MzhQN1N1eGVRR3c2WTlwTWw2Z1NZelwvOTNPUUZMZ2VVcVwvQUk3alFubE1McFBIRVN5XC9EZ2FiMEE0UGQweXFlMk0xVG83aFNVVnh4KyJ9