“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​

Chula Strategic Planning lesson 2

August 21, 2019

 

Hi everyone,

today we will talk about Decision Process or path to purchase.

There are many ways to define this tool but they all refer to the journey consumer take from the moment they realise they need something to the moment they actually purchase it, use it and form an opinion about it. What does happen in their (our) mind?

 

Download slides here

 

Thanks

Max

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