Strategic Planning 3

Starbucks vs. Mc Cafe...we discussed about Hierarchy of Effects and Brand Pyramids to evaluate the potential of different brands and understand problems a brand could be facing in a certain moment of its life.

You can download slides here

Featured Posts
Posts Are Coming Soon
Stay tuned...
Recent Posts
Search By Tags
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square

“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​