“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​

Strategic Planning lesson 2

August 28, 2018

 

 

Last week we discussed again about the big picture and we focused on the concept of  Segmentation.

We used Segmentation to understand and identify potential new spaces (or segment) that brands can target with new innovation.

 

You can download the slides here 

 

 

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