Planning lessons


Hi everyone,

over the past couple of lessons we have focussed our discussion around one of the key theme of planning: how to write a campaign idea.

In order to do this we discussed a framework based on communication objectives + creative devices.

In the tow decks attached you find all the details

Thanks

Ciao

Max

Lesson 9

Lesson 10

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“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​