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Targeting and Insight

Hi everyone,

in the past few weeks we have discussed to a good length about two crucial activities in strategic planning: defining the key target and understand key insights that will be used in the development of our campaigns.

Interestingly enough, everything came together in the news with the story we discussed in class about Facebook and Cambridge Analytica.

See you after Songrkran.

Below find the decks of the two lessons:

Lesson 7

Lasson 8

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