“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​

Strategic Planning

October 3, 2017

 

 

Hi everyone,

this session we discussed about how to use the standard learning approach (also called Hierarchy of Effects) to understand crucial communication issue and opportunities.

 

We started from a basic communication model and analysed typical response processes.

 

Please download slides here

 

Max

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