Strategic Planning lesson 2 - Sept 2017
last session we discussed about marketing process, positioning and segmentation. You can download slides here
Most importantly we had a full brief on Magnum from K Ing. I will share his slides as soon as he finishes cutting out the content that is confidential.
Just a reminder, Magnum will be the case study we will work on until the final exam.
Last, for those who asked I have added here the course outline.