Strategic Planning lesson 2 - Sept 2017

Hi everyone,

last session we discussed about marketing process, positioning and segmentation. You can download slides here

Most importantly we had a full brief on Magnum from K Ing. I will share his slides as soon as he finishes cutting out the content that is confidential.

Just a reminder, Magnum will be the case study we will work on until the final exam.

Last, for those who asked I have added here the course outline.

Have fun

Max