Strategic Planning lesson 2 - Sept 2017

September 14, 2017


Hi everyone, 

last session we discussed about marketing process, positioning and segmentation. You can download slides here 

Most importantly we had a full brief on Magnum from K Ing. I will share his slides as soon as he finishes cutting out the content that is confidential.


Just a reminder, Magnum will be the case study we will work on until the final exam.


Last, for those who asked I have added here the course outline.


Have fun


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