Strategic Planning lesson 14


During this session we discussed the key principles of developing and distributing digital video advertising.

Video advertising on digital must be developed keeping in mind the usage we make of the platform; what works in traditional TV doesn't necessarily work on digital.

Moreover we debunked the myth of "viral" videos and we learnt how behind each successful video on digital there is in fact a precise distribution strategy.

Enjoy the examples and pls download slides here

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“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​