“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​

Strategic Planning lesson n. 10

May 1, 2017

Hi everyone,

this session we discussed about key point as most important thing to say.

This message should be crafted in a way that will influence consumers’ behaviour and achieve the objectives we set for the communication campaign.


We discussed a series of different types of messages and techniques in adevertising.



Please download the lessons here

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