“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​

Strategic Planning lesson 11

May 1, 2017

In this session we discussed how to write an advertising idea.

What does it make an idea?

 

 

 

How do we write one? 

 

What's the Kung Fu panda idea?

 

We also tested the thinking framework on a series of examples.

 

Enjoy!

 

Class slides here

 

 

 

 

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