Strategic Planning Lesson 7

Hi everyone,

last session we talked through the typical communication brief and we started discussing the first part: the brand task and how to set objectives.

We had an interesting session in writing those tasks for our case study and we discussed a few examples.

One of those was this interesting super bowl ad from KIA...

For the slides, pls refer to previous session.

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“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​