“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​

Chula lesson 6 - bringing all together

February 19, 2017

Click here to download slides from lesson 6 


This week we brought together the 3 tools we worked on:

1. path to purchase

2. role of communication through the hierarchy of effects

3. planning for response


We worked on the retailers case study.


Moreover we recap our work using the starbucks and mcCafe examples, remember?




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