From advertising to content producers
We interviewed more than 7000 LINE users about what motivates them to watch onli digital advertising.
Unsurprisingly they told us that content is King.
Although skip rate is quite high (70% skip ad at least always and sometimes), there’s still a high number of people who want to watch YT ads. Content is what makes people want to complete the video. Both brands and presenters play a critical role.
And when they skip ads is because content is not interesting, again.
Although most respondents mention duration as the main reason for skipping ads, content plays a critical role. Ad not relevant, content not interesting or annoyed are critical issues. Respondents would be willing to complete the ad if the content was relevant to them.