We interviewed more than 7000 LINE users about what motivates them to watch onli digital advertising.
Unsurprisingly they told us that content is King.
Although skip rate is quite high (70% skip ad at least always and sometimes), there’s still a high number of people who want to watch YT ads. Content is what makes people want to complete the video. Both brands and presenters play a critical role.
And when they skip ads is because content is not interesting, again.
Although most respondents mention duration as the main reason for skipping ads, content plays a critical role. Ad not relevant, content not interesting or annoyed are critical issues. Respondents would be willing to complete the ad if the content was relevant to them.