Media planning - Basic Principles | Digital marketing for Digital dinosaurs
We identified a problem or an opportunity for this brand/product (the WHY). We know exactly who we want to convince (the WHO)—we...
From Digital Journey to Marketing Funnel | Digital marketing for digital dinosaurs.
Last post was about path to purchase and consumer journey. We discussed how the digital journey helps us figuring out what happens online...
The Consumer Journey | Digital marketing for digital dinosaurs.
CONSUMER JOURNEY A visual representation of every experience your clients and prospects go through as they interact with your brand and...
