Why do people use different digital platforms? 4. Instagram |Digital marketing for Digital dinosaurs
We continue our analysis of why and how people use different digital platforms, today we talk about Instagram. Instagram is the place...
Media planning - Basic Principles | Digital marketing for Digital dinosaurs
We identified a problem or an opportunity for this brand/product (the WHY). We know exactly who we want to convince (the WHO)—we...
Digital Communication for digital dinosaurs
Today we start a series of weekly uploads on the subject of digital communication for traditional marketers, especially those working in...
Chula lessons
DOWNLOAD SLIDES LESSON 1 A brief intro in the strategic planning class. We discussed and set our rules of the game. We also started...
The rising of digital ads
YouTube Watch Time has increased by 60% year-on-year The average YouTube session on mobile is now 40 minutes Fastest growth rate in...
