“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​

October 31, 2019

Hi everyone,

today we discussed about Insight: what is it and how it is used in advertising.

You can download slides here

Please make sure you complete the assignment by Tuesday 5th

Thanks

Ciao

Max

October 31, 2019

Hi everyone,

yesterday we discussed about targeting and digital persona.

We also learned how to develop different executions for different sub-targets.

Please download slides here and here

Ciao

Max

October 9, 2019

Hi everyone,

today we played around with google ads platform and YouTube ads.

Please find Mickey slides here

Ciao

Max

October 2, 2019

Hi everyone,

today we discussed about FB ads and we created one for Caffe' Antonino, thanks to Mickey.

pls download his slides here and here

Thanks

Max

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