October 31, 2019
today we discussed about Insight: what is it and how it is used in advertising.
You can download slides here
Please make sure you complete the assignment by Tuesday 5th
yesterday we discussed about targeting and digital persona.
We also learned how to develop different executions for different sub-targets.
Please download slides here and here
October 9, 2019
today we played around with google ads platform and YouTube ads.
Please find Mickey slides here
October 2, 2019
today we discussed about FB ads and we created one for Caffe' Antonino, thanks to Mickey.
pls download his slides here and here
I'm busy working on my blog posts. Watch this space!
Strategic Planning last session
December 3, 2019
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Strat Planning 31st Oct
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December 2019 (1)