

The plan for this blog (Agenda)
I have structured this series of posts in 5 parts: WHY, WHO, WHAT, WHERE and KPI’s We will start from the WHY: we talk OBJECTIVES here....


Digital Communication for digital dinosaurs
Today we start a series of weekly uploads on the subject of digital communication for traditional marketers, especially those working in...


Chula lessons
DOWNLOAD SLIDES LESSON 1 A brief intro in the strategic planning class. We discussed and set our rules of the game. We also started...