February 19, 2020

Hello everyone,

apologies for posting so late. Here you will find all the lessons we have gone through so far.

For any questions pls contact me on LINE

Slides 1

Slides 2 

Slide 2 second part

Slides 3

Slides 4

Slides 5

September 6, 2019

Last session we discussed to a length 3 concepts: Path to Purchase, Digital Consumer Journey and Digital Marketing Funnel

You can download the slides here

August 21, 2019

Hi everyone,

today we will talk about Decision Process or path to purchase.

There are many ways to define this tool but they all refer to the journey consumer take from the moment they realise they need something to the moment they actually purchase it, use it and form a...

August 16, 2019

Good morning everyone,

first great to meet you...had good vibes from our session yesterday, I'm sure it will be a great semester.

You can download the slides I have presented yesterday here



The Download section of this website is under construction as I am uploading her...

October 3, 2018

Hi everyone,

today we discussed the basics of brief and we focused on the first part of setting objectives. Please download slides here

September 12, 2018

Today we discussed about the communication model and the response model. How they impact the definition of communication objectives.

Please download slides here 

September 4, 2018

Last session we discussed about Behaviours and Path to Purchase

You can download slides here