February 19, 2020
apologies for posting so late. Here you will find all the lessons we have gone through so far.
For any questions pls contact me on LINE
Slide 2 second part
September 6, 2019
Last session we discussed to a length 3 concepts: Path to Purchase, Digital Consumer Journey and Digital Marketing Funnel
You can download the slides here
August 21, 2019
today we will talk about Decision Process or path to purchase.
There are many ways to define this tool but they all refer to the journey consumer take from the moment they realise they need something to the moment they actually purchase it, use it and form a...
August 16, 2019
Good morning everyone,
first great to meet you...had good vibes from our session yesterday, I'm sure it will be a great semester.
You can download the slides I have presented yesterday here
The Download section of this website is under construction as I am uploading her...
October 3, 2018
today we discussed the basics of brief and we focused on the first part of setting objectives. Please download slides here
September 12, 2018
Today we discussed about the communication model and the response model. How they impact the definition of communication objectives.
Please download slides here
September 4, 2018
Last session we discussed about Behaviours and Path to Purchase
You can download slides here
August 28, 2018