Why do people use different digital platforms? 2. Google | Digital marketing for Digital dinosaurs
HOW DO PEOPLE USE DIFFERENT DIGITAL PLATFORMS When we want to plan for digital media and strategise our approach, the first step is to have a basic understanding of what drives the usage of certain types of platforms in the first place. Why are people there? What do they do there? What type of mission are they there to accomplish? Once we have a clear idea, we want to select the ones that are useful for us. In other words, we want to marry the communication objectives with th
