Why people use different digital platforms? 1. Facebook | Digital marketing for Digital dinosaurs
HOW DO PEOPLE USE DIFFERENT DIGITAL PLATFORMS When we want to plan for digital media and strategise our approach, the first step is to have a basic understanding of what drives the usage of certain types of platforms in the first place. Why are people there? What do they do there? What type of mission are they there to accomplish? Once we have a clear idea, we want to select the ones that are useful for us. In other words, we want to marry the communication objectives with th
Media planning - Basic Principles | Digital marketing for Digital dinosaurs
We identified a problem or an opportunity for this brand/product (the WHY). We know exactly who we want to convince (the WHO)—we understand what triggers their interest, we follow them through their journey, we realise what their key digital touchpoints are. We have then developed a communication concept with a specific message and translated it into creative executions (what) that potentially help convince this audience to behave the way we want. Now we need to broadcast thi
Video distribution strategies | Digital Marketing for Digital Dinosaurs
Distribution strategies Now that we have discussed some of the most important ingredients of digital video marketing, we need to talk about the last point: distribution strategies. What do I mean with this? There’s no such thing as a viral video. The best we can do is plan for virality. The popularity of our video activities depends on content that will drive interest and shares, but also depends on the way we support the possibility to view and share videos. Their distributi
Digital Video Marketing 3 - storytelling | Digital marketing for digital dinosaurs
I haven’t finished yet with storytelling :-) Welcome back, we will continue our journey into digital video marketing and look at some effective approaches that creative teams are taking to tell their stories. In the previous posts we discussed about how to get people's attention. Now, once grabbed attention, we need to hold it. We need to find creative ways to create the mountain bike ride journey I mentioned before, the story should evolve with unexpected twists and turns. U
