STORYTELLING IN DIGITAL VIDEOS Important Note: I will not talk about what story to tell here, you are the brand marketer, so you’re the most expert in what is the relevant message that will attract consumer attention for the right motives. Moreover we discussed key messages in other section of this manual. I want to talk about something more specific to the problem we are facing here, how to tell the story in an online environment. As we just learned then, whether a viral vid
We talked a lot about Youtube video ads and given the importance of videos in our everyday usage of social media and internet in general, I believe it is crucial to talk about video marketing in more details. In order to introduce this discussion I would like to start from reflecting upon what normally do online, why are we there? I believe that every time we go online we are there to solve a specific mission, OK the word mission sounds a bit exaggerated but pls stay with me
We continue our analysis of the type of activities that we can implement on digital. After the big chunk of social media advertising, I now want to look at one of th most interactive: Digital activation. Following the guidelines previously discussed, activation requires people participation in activities that are designed to make them interact directly with the brand / product. Traditional marketers are very familiar with activation, from events to in-store activities to expe
Twitter is a social media platform that allows users to post short text and media The platform is widely used all over the world to share opinions, discuss and mostly argue with each other. Its main characteristic in my view is the real time nature of the platform itself, the fact that most of the conversations on Twitter are happening in real time and about topics that are happening in the very same moments.
This can make a tweet very effective as well as something that ages
We continue our analysis of social media advertising with one of the most dynamic platforms, TikTok. Tiktok is a very different platform with some specific characteristics that make it unique: it is a space where people generate their own content that opened opportunities for brands to develop new marketing techniques to reach a demographic like Gen-Z that we know is pretty volatile and difficult to market to. The dimensions are pretty big, as of January 2022, TikTok had 1 bi