The plan for this blog (Agenda)
I have structured this series of posts in 5 parts: WHY, WHO, WHAT, WHERE and KPI’s We will start from the WHY: we talk OBJECTIVES here. Why are we doing a digital marketing campaign in the first place, what are we trying to achieve We will then move into the WHO: this is about TARGET – or digital persona and the digital journey. This work will be the basis to plan for content and touch-points in the next stages Once we have clear ideas about core target, we will move into the
Digital Communication for digital dinosaurs
Today we start a series of weekly uploads on the subject of digital communication for traditional marketers, especially those working in FMCG categories. Hi everyone, if you’re a marketing dinosaur like me and you want to explore the fascinating world of digital marketing, you’re in the right place. Welcome to “marketing in a digital world, a crash course for digital marketing dinosaurs. The objective of this course is to equip dinosaurs marketers, especially FMCG, with the r
