Last session!
Hi everyone, was a great pleasure spending the last few months together. Hope you had the chance to learn something new and interesting. Today was the last session, we discussed about Judging communication, when it happens, how and I discussed with you a framework to give proper feedback. The slides from the entire semester in the attachment below Last, there's a section of this website with presentations and tools that I only open to people who request it. If you're interest
Strategic Planning
Hi everyone last session we discussed about Campaign ideas and how to write one. We also discussed about the differences between ideas and executions Please find slides here and don't forget practicing
Strategic Planning
Hi everyone, the last couple of sessions we have discussed about Insight and how insight leads to key message We discussed about the importance of digging down in consumers' behaviours, in society and in product, to uncover relevant insights that will be used in our communication. In the slides you can also find a brief for the assignment The slides are attached here
