Today we discussed about how to use targeting and retargeting to deliver the right message to the right people at the right time. We leverage the digital journey and the triggers that characterises each digital persona. I have attached the slides of last session and today session here

Hi everyone, last session we discussed about setting objectives in digital platforms. We went through a series of platforms and discussed how set campaigns starting from the objectives. We realised how this step is the crucial starting point of each campaign. You can download material here Below the slides about the case study for whom might be interested in participating