Strategic Planning - part 5

Hi everyone, yesterday we discussed the building blocks of a communication strategy: Why, Who, What and Where. This lead to talk about Brand Task, Marketing Objectives and Communication Objectives. you can download slides here Thanks Max

Chula lesson 5

Hi everyone, today we discussed about Path to purchase, Digital Journey and Marketing Funnel. Slides to download here Thanks Max

Chula class 3

Hi everyone, this morning we discussed about decision process. We went through the tool called Path to Purchase and learned about the different phases. We discussed the implication of path to purchase on communication development, I shared with you a brief for our next session. You can download slides here

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“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​