Chula strategic planning
Today we talk about Campaign idea, what is it, how to write it and how ideas are different from executions. There are many examples in this slides, please make yourself familiar with this concept. Download slides here Thanks Ciao
Chula strategic planning
Last week we discussed about insight and key message. We went through a number of different ways to express the key message and discussed that those creative devices are more or less always the same You can download slides here
