Chula strategic planning

Today we talk about Campaign idea, what is it, how to write it and how ideas are different from executions. There are many examples in this slides, please make yourself familiar with this concept. Download slides here Thanks Ciao

Chula strategic planning

Last week we discussed about insight and key message. We went through a number of different ways to express the key message and discussed that those creative devices are more or less always the same You can download slides here

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“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​