Hi everyone, yesterday we discussed about setting objectives. We talked about Brand Task, Marketing Objectives and Communication Objectives. Then we applied this learning to actual cases on digital. How does objective setting on FB, YT and other platforms, work. You can download yesterday slides here Ciao Max

Hi everyone, last session we discussed about how and why to plan for responses as well as what type of responses we could plan according to the assigned role of communication. Please download slides here Ciao Max

Hi everyone, today we discussed about communication models, pls download slides here Thanks

Last session we discussed to a length 3 concepts: Path to Purchase, Digital Consumer Journey and Digital Marketing Funnel You can download the slides here