Chula Strategic Planning lesson 2

Hi everyone, today we will talk about Decision Process or path to purchase. There are many ways to define this tool but they all refer to the journey consumer take from the moment they realise they need something to the moment they actually purchase it, use it and form an opinion about it. What does happen in their (our) mind? Download slides here Thanks Max

Let's start

Good morning everyone, first great to meet you...had good vibes from our session yesterday, I'm sure it will be a great semester. You can download the slides I have presented yesterday here . The Download section of this website is under construction as I am uploading here all the deck from different workshops I have created over the past few years. It contains a sort of basic manual of marketing both in TH and ENG. You're more than welcome to sign up, I will let you know when I'm done. The only thing I kindly ask you is not to share my decks directly; feel free to share the link if you think there's useful material. This allows me to get more contacts and potential leads...and pay back a lo

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