Strategic Planning 5
Hi everyone, today we discussed about setting objectives: brand task, marketing and communication objectives. You can download the slides here Ciao
Strategic Planning 4
Hi everyone, over the last couple of sessions we discussed how planners define roles to the communication and plan in advance the specific type of response they expect from people who will be exposed to communication. You can download slides here
Strategic Planning 3
Starbucks vs. Mc Cafe...we discussed about Hierarchy of Effects and Brand Pyramids to evaluate the potential of different brands and understand problems a brand could be facing in a certain moment of its life. You can download slides here
