Strategic Planning Class 5

Hi everyone, last session we discussed about how to plan for consumers' response when developing communication. There are many possible responses related to different communication objectives. Please download slides here

Strategic Planning lesson 4

Today we discussed about the communication model and the response model. How they impact the definition of communication objectives. Please download slides here

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“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​