Planning lessons

Hi everyone, over the past couple of lessons we have focussed our discussion around one of the key theme of planning: how to write a campaign idea. In order to do this we discussed a framework based on communication objectives + creative devices. In the tow decks attached you find all the details Thanks Ciao Max Lesson 9 Lesson 10

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“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​