Strategic Planning lesson 15
This session we learned how to judge communication and we discussed about a simple framework to help us becoming as much objective as we...
Strategic Planning lesson 14
During this session we discussed the key principles of developing and distributing digital video advertising. Video advertising on...
Strategic Planning lesson 13
This session we discussed about marketing in digital world...as opposite of digital marketing. We followed the airbnb case study Please...
Strategic Planning lesson 12
This session we extensively discussed about channels and media planning strategies What are pros and cons of different media channels?...
Strategic Planning lesson 11
In this session we discussed how to write an advertising idea. What does it make an idea? How do we write one? What's the Kung Fu panda...
Strategic Planning lesson n. 10
Hi everyone, this session we discussed about key point as most important thing to say. This message should be crafted in a way that will...
