Click here to download slides from lesson 8 This session we discussed about target and how it is crucial to define it. Target is a word that is used to describe a series of different things and, as marketers and advertisers, we want to be sure we are clear what we are talking about. In advertising, "Target" has a direct influence on several elements of the brief, mostly importantly on "Insight", "Channels" and "Mood and Tone". In fact the definition of the target defines a) w