Strategic Planning Lesson 7
Hi everyone, last session we talked through the typical communication brief and we started discussing the first part: the brand task and...
Chula lesson 6 - bringing all together
Click here to download slides from lesson 6 This week we brought together the 3 tools we worked on: 1. path to purchase 2. role of...
Chula lesson 5 - planning for response
Click here to download lesson 5 slides This week we worked on planning responses to communication. Following our discussions on the...
Strategic Planning lesson 4
CLICK TO DOWNLOAD LESSON 4 Today we discussed about Response process and Hierarchy of effects. In order to develop effective...
