From advertising to content producers
We interviewed more than 7000 LINE users about what motivates them to watch onli digital advertising. Unsurprisingly they told us that content is King. Although skip rate is quite high (70% skip ad at least always and sometimes), there’s still a high number of people who want to watch YT ads. Content is what makes people want to complete the video. Both brands and presenters play a critical role. And when they skip ads is because content is not interesting, again. Although mo
The rising of digital ads
YouTube Watch Time has increased by 60% year-on-year The average YouTube session on mobile is now 40 minutes Fastest growth rate in viewing time in 2 years YouTube's top advertising partners increased their ad spend by 60%
