November 13, 2019
Today we talk about Campaign idea, what is it, how to write it and how ideas are different from executions.
There are many examples in this slides, please make yourself familiar with this concept.
Download slides here
November 12, 2019
Last week we discussed about insight and key message.
We went through a number of different ways to express the key message and discussed that those creative devices are more or less always the same
You can download slides here
October 31, 2019
today we discussed about Insight: what is it and how it is used in advertising.
Please make sure you complete the assignment by Tuesday 5th
yesterday we discussed about targeting and digital persona.
We also learned how to develop different executions for different sub-targets.
Please download slides here and here
October 9, 2019
today we played around with google ads platform and YouTube ads.
Please find Mickey slides here
October 2, 2019
today we discussed about FB ads and we created one for Caffe' Antonino, thanks to Mickey.
pls download his slides here and here
September 26, 2019
yesterday we discussed about setting objectives.
We talked about Brand Task, Marketing Objectives and Communication Objectives.
Then we applied this learning to actual cases on digital. How does objective setting on FB, YT and other platforms, work.
You can do...
September 20, 2019
last session we discussed about how and why to plan for responses as well as what type of responses we could plan according to the assigned role of communication.
Please download slides here
September 11, 2019
today we discussed about communication models, pls download slides here
September 6, 2019
Last session we discussed to a length 3 concepts: Path to Purchase, Digital Consumer Journey and Digital Marketing Funnel
You can download the slides here