March 16, 2020

Hi everyone,

we are living a special period with this Coronavirus. 

Next classes will be online.

As per email from the office:

1. The last day of teaching for all courses this semester, both at the undergraduate and graduate levels, is Friday, April 10, 2020.  

2. Inst...

March 3, 2020

HI everyone,

last session we discussed about targeting and digital journey

Please find slides here and here

February 19, 2020

Hello everyone,

apologies for posting so late. Here you will find all the lessons we have gone through so far.

For any questions pls contact me on LINE

Slides 1

Slides 2 

Slide 2 second part

Slides 3

Slides 4

Slides 5

December 3, 2019

Hy everyone,

we arrived to the end of this semester. During last session we discussed about key principles in channel planning and a tool to judge communication. 

You can download the slides here and here.

See you at exam :-)


November 13, 2019

Today we talk about Campaign idea, what is it, how to write it and how ideas are different from executions.

There are many examples in this slides, please make yourself familiar with this concept.

Download slides here



November 12, 2019

Last week we discussed about insight and key message. 

We went through a number of different ways to express the key message and discussed that those creative devices are more or less always the same

You can download slides here

October 31, 2019

Hi everyone,

today we discussed about Insight: what is it and how it is used in advertising.

You can download slides here

Please make sure you complete the assignment by Tuesday 5th




October 31, 2019

Hi everyone,

yesterday we discussed about targeting and digital persona.

We also learned how to develop different executions for different sub-targets.

Please download slides here and here