“I sound my barbaric YAWP over the rooftops of the world.” ― Walt Whitman.​

November 13, 2019

Today we talk about Campaign idea, what is it, how to write it and how ideas are different from executions.

There are many examples in this slides, please make yourself familiar with this concept.

Download slides here

Thanks

Ciao

November 12, 2019

Last week we discussed about insight and key message. 

We went through a number of different ways to express the key message and discussed that those creative devices are more or less always the same

You can download slides here

October 31, 2019

Hi everyone,

today we discussed about Insight: what is it and how it is used in advertising.

You can download slides here

Please make sure you complete the assignment by Tuesday 5th

Thanks

Ciao

Max

October 31, 2019

Hi everyone,

yesterday we discussed about targeting and digital persona.

We also learned how to develop different executions for different sub-targets.

Please download slides here and here

Ciao

Max

October 9, 2019

Hi everyone,

today we played around with google ads platform and YouTube ads.

Please find Mickey slides here

Ciao

Max

October 2, 2019

Hi everyone,

today we discussed about FB ads and we created one for Caffe' Antonino, thanks to Mickey.

pls download his slides here and here

Thanks

Max

September 26, 2019

Hi everyone,

yesterday we discussed about setting objectives.

We talked about Brand Task, Marketing Objectives and Communication Objectives.

Then we applied this learning to actual cases on digital. How does objective setting on FB, YT and other platforms, work.

You can do...

September 20, 2019

Hi everyone,

last session we discussed about how and why to plan for responses as well as what type of responses we could plan according to the assigned role of communication.

Please download slides here

Ciao

Max

September 11, 2019

Hi everyone, 

today we discussed about communication models, pls download slides here

Thanks

September 6, 2019

Last session we discussed to a length 3 concepts: Path to Purchase, Digital Consumer Journey and Digital Marketing Funnel

You can download the slides here