July 22, 2020

Trying to figure out this new concept in the path to purchase

Make sure you download the study from Google, a lot to go through but definitively a good read.

Se you in class soon

Max

https://www.thinkwithgoogle.com/consumer-insights/navigating-purchase-behavior-and-decisio...

March 16, 2020

Hi everyone,

we are living a special period with this Coronavirus. 

Next classes will be online.

As per email from the office:

1. The last day of teaching for all courses this semester, both at the undergraduate and graduate levels, is Friday, April 10, 2020.  

2. Inst...

March 3, 2020

HI everyone,

last session we discussed about targeting and digital journey

Please find slides here and here

February 19, 2020

Hello everyone,

apologies for posting so late. Here you will find all the lessons we have gone through so far.

For any questions pls contact me on LINE

Slides 1

Slides 2 

Slide 2 second part

Slides 3

Slides 4

Slides 5

December 3, 2019

Hy everyone,

we arrived to the end of this semester. During last session we discussed about key principles in channel planning and a tool to judge communication. 

You can download the slides here and here.

See you at exam :-)

Ciao

November 13, 2019

Today we talk about Campaign idea, what is it, how to write it and how ideas are different from executions.

There are many examples in this slides, please make yourself familiar with this concept.

Download slides here

Thanks

Ciao

November 12, 2019

Last week we discussed about insight and key message. 

We went through a number of different ways to express the key message and discussed that those creative devices are more or less always the same

You can download slides here

October 31, 2019